Sunday, June 19, 2011

Rebundling Resources and Capabilities

Since, a decade a AT&T had been actively acquiring firms and companies to improve their services to customers and also to expand their businesses to become U.S largest company. However, FCC ( Federal Communications Commission has been holding them back and forth regarding the merging simply because FCC was concerned about the threats that would occur if AT&T monopolized the communication industry. AT&T managed to convinced FCC to approve Bellsouth merging in 2006 after one year of announcement made to the public, this include combining few other companies ( ie. Cingular and Yellowpages.com) into one company, AT&T Inc,.

In June 2007, AT&T discussed how wireless services are the core of "The New AT&T" and also declining sales of traditional home phone lines, AT&T plans to roll out various new media, which is the successful application today in most AT&T cellphone has, Video Share, U-Verse. AT&T also expand the high speed internet into rural areas across the country. "On 12 December 2008, AT&T acquired Wayport Inc,. a major provider of Internet hotspots in the United States. With the acquisition, AT&T's public Wi-Fi deployment climbed to 20,000 hotspots in the United States, the most of any U.S. provider" (1). For the same reason, AT&T is acquiring T-Mobile this year but still waiting to approval from FCC and CCIA. In the future, it will be only AT&T and Verizon left in the business.

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