AT&T's Strategy is sound........

"AT&T's Strategy is sound. We Know that because of the many other players in the marketplace with the same strategy." Said Rick Miller, CFO of AT&T, Sept 25 1996.

AT&T's ODD (Opportunity Discovery Department) was found in 1995 and ended early 1998, purpose to help AT&T in decision making of their reasearch and development budget and to observe the profit margin. The management department does not seem to be able to reach the terms with industry deregulation, the Internet or the out-of-interest long-distance telephone services. The ODD also were responsible for emerging strategy failure and threats to the company.

AT&T has consistently made strategy without the concern of the management although the company's policy prohibits the ignorance of top management. Truth is strategy isn't just concern of a  few executives with "Strategy" under their title belt but to open to all passionate people who works in AT&T. That was the reason ODD did not last too long.

Above are the Company Logo of AT&T.

AT&T's strategy is to lead the telecommunication industry regardless the cost of investment. AT&T's strategy model is more likely to differentiation model where AT&T keep improving to out-beat the competitor's technology and speed but sadly not in price wise. However, AT&T have ready to the maturity stage of its strategy because of the pecentage of AT&T subscribers are very high and have the best coverage, speeds, and flexibility.