AT&T ..............International?

AT&T Opens International Innovation Center in Israel

• AT&T Foundry in Ra'anana is the second permanent location in its growing developer collaboration network.

AT&T has not spread it businesses internationally, since it is a very high risk strategy to approach because of there are many factors need to be considered such as Liabilities of Newness and Foreignness, Costs Associaed with Governance and Coordination, Offsetting Costs and Benefits and Location. Location is the most critical factor to consider because of its implications for input costs, competitors, demand conditions, and complements. However, AT&T has made their decision  locate their innovation center abroad to learn and share the ideas to improve their services.

To read more click the link below:

http://www.virtual-strategy.com/2011/06/15/att-opens-international-innovation-center-israel