"Technological Change"

AT&T had jump into the most advance technology in mobile phone business to attract its customer by introducing Apple's IPhone in June 2007. This technology chance the whole mobile phone manufacture mind about what customers need and want. AT&T's revenue increase tremendously by selling IPhone with Data Plan bundled into the regular Voice Plan. IPhone users still sticks with AT&T because of its reliabilty and services and also non-stop up-to-date applications.

"AT&T is growing its efforts to build and sell business applications for wireless devices -- To go beyond that, the company has built a portfolio of hundreds of software products for wireless devices that help with everything from taking dictation and creating electronic forms to synchronizing sales-force automation technology with smartphones. The company sells apps to 14 industries—such as manufacturing, financial services, and construction—as well as software that goes across industries for uses like managing fleets of trucks".

Read more: http://www.portfolio.com/companies-executives/2010/07/20/att-ramping-up-b2b-application-development-as-part-of-diversification-efforts/#ixzz1WBFo1N81